Sony Ericsson, the most attractive and innovative global brand in the mobile handset industry. Leading telecommunications solutions combined with proven entertainment technologies place Sony Ericsson products at the forefront of innovation. A Sony Ericsson design can be defined as one that triggers all your senses, communicating to your rational intellect as well as your emotions. A focus on logical thinking ensures that usability is a key factor in design, while the innovative, explorative aspects appeal to the emotions.
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