SRK

There’s always been a patriarch for every field. He leads, people follow. He takes new paths - praised if he’s successful, derided if he fails. But then somebody has to do the job. Somebody has to invent for the others to reinvent. Somebody has to stand up for our fifty six year old philosophy - for the people, by the people, to the people. Shah Rukh Khan did just that. A clear brand philosophy and a brilliant understanding of mass psyche has been the strength of the SRK product. He is probably the best brand ever churned out by Indian industry. This book is therefore also the tale of a journey that led from a suburban housing colony in New Delhi into the homes, hearts and minds of innumerable fans all over the world, a journey that transcended boundaries of nations, and the artificial barriers of culture.The book is the story of a survivor, a winner, a never-ending story of success.